NORTHFIELD: Hard Rock, an international brand known for music, food, hotels and gambling, is expanding its reach into ... gas and carwashes.
The Hard Rock Rocksino Northfield Park announced Wednesday that it is adding the Rockstop Gas & Car Wash to the property.
It’s the first such venture for the company.
“Once again, Northeast Ohio sets the bar high in terms of launching new products and services,” Rocksino President Mark Birtha said in a prepared statement. “What’s happening here in Northfield will become the prototype for similar amenities at Hard Rock International properties worldwide.”
People participating in Hard Rock’s Rock Star Rewards loyalty program will be able to purchase discounted gas and washes.
The Rockstop, which is expected to open this fall, will be located along Northfield Road.
The pumps will feature Hard Rock style lighting effects and LED TVs, allowing for the broadcast of music videos and commercials.
The Rocksino also said it’s adding a third gaming and smoking patio with more slots-like video lottery terminals.
The gambling venue now offers 2,265 video lottery terminals and the new total will surpass 2,300.
The Rocksino says it’s investing more than $5 million into the Rockstop and new patio.